Dr. Suvrashis Sarkar

the Researcher

Research work of Dr. Suvrashis Sarkar

Dr. Suvrashis Sarkar is an award-winning researcher having over 10 years of Marketing Research experience in India. He has presented his research in several National and International Research conferences. His Research work on IPR Management and Strategic Marketing has been published in more than 30 well-known National and International Journals so far. Dr. Sarkar has two Best Research Paper Awards to his credit in 2013 and 2018.

He is the S. S. Nadkarni memorial Research Fellow at the prestigious Jamnalal Bajaj Institute of Management Studies, Department of Management Studies, University of Mumbai. He is right now working on several Social Sciences and Management Research projects with an aim to create a positive impact on the society, industry and academia.

Dr. Suvrashis Sarkar's research work published so far, are as below:

1. Sarkar, Suvrashis (2013) Understanding the perception of Television Advertisements among Children in Mumbai. Journal of Applied Engineering and Technology. Vidyalankar Institute of Technology. University of Mumbai. Volume 2. Issue 1. ISSN: 2278-1722


2. Sarkar, Suvrashis (2013) Understanding modern Indian Women -An attempt to study the Socio Cultural behaviorism from a marketing Perspective. Indian Journal of Applied Research. Volume 3. Issue 6. ISSN: 2249-555X


3. Sarkar, Suvrashis. D’Silva, S (2013) Analysing Intellectual Property as a forerunner in creation of Competitive advantage in business. Paripex -Indian Journal of Research. (Volume 3;5) ISSN: 2250-1991


4. Sarkar, Suvrashis (2013) Community Entrepreneurial ventures based on Traditional knowledge can ensure Competitive advantage for India. Entrepreneurship -Driver for economic growth. First edition. October 2013: Prestige Institute of Management and Research, Indore. ISBN: 978-93-5062-332-9


5. Sarkar, Suvrashis. D’Silva, S (2013) Trademark Infringement - A Case Study from Indian FMCG Sector. Indian Journal of Applied Research. Volume: 3 Issue: 10. ISSN: 2249-555X


6. Sarkar, Suvrashis. D’Silva, S (2013) Managing the Problems of Product Counterfeiting in India. Paripex -Indian Journal of Research. (Volume 2;11) ISSN: 2250-1991


7. Sarkar, Suvrashis (2013) Copyleft for the Copyright. International Journal of Scientific Research. (2;7. 264-265) ISSN: 2277-8179


8. Sarkar, Suvrashis. D’Silva, S (2013) Trademark infringements in India -Case study with reference to Consumer goods sector. Global Research Analysis. (Volume 2;6) ISSN: 2277-8160


9. Sarkar, Suvrashis. D’Silva, S (2013) I for IPR -The new brand mantra for marketing success in India. Researchers World. Volume IV. Issue 3(2) ISSN: 2231-4172


10. Sarkar, Suvrashis. D’Silva, S (2013) A Case Study on IPR Infringement from Indian Consumer Goods Sector. International Journal of Scientific Research. (2;10) ISSN: 2277-8179


11.Sarkar, Suvrashis. D’Silva, S (2013) Management of IPR as A Corporate Strategy in India. Global Research Analysis. (Volume 2;10) ISSN: 2277-8160


12. Sarkar, Suvrashis. D’Silva, S (2014) Exploring Geographical Indication as a marketing strategy to re-brand India. JBIMS Spectrum. University of Mumbai. Volume 1. Issue 2. ISSN: 2320-7272 *(Best Research Paper Award –March 2013)


13.Sarkar, Suvrashis (2015). Exploring intellectual property rights and open innovation as strategies for re-positioning India for global marketing success. KHOJ Journal of Indian Management Research and Practices. MIT School of Management. Savitribai Phule Pune University. Volume 1; 381-388. 1st International Conference Special Issue, Feb 2015. ISSN:0976-8262


14.Sarkar, Suvrashis (2015). Protecting Confidential Information and Trade Secrets as Intellectual Property. Indian Journal of Applied Research. Volume : 5 Issue : 3 (71-73) ISSN: 2249-555X


15.Sarkar, Suvrashis (2015). Strategic use of Copyleft can be the key to control copyright infringements on internet and also on the social media platform. INFORSPARX (Feb 2015): National Conference on New Facets in Business, Economics, and Management & Extension. Department of Commerce and Management Studies at SIES College, University of Mumbai. ISBN: 978-93-5149-346-4


16.Sarkar, Suvrashis. D’Silva, S (2015) Open innovation can be key for India’s success in the Global Innovation index. JBIMS Spectrum. University of Mumbai. Volume 2. Issue 2. ISSN: 2320-7272


17. Sarkar, Suvrashis (2015). Protecting Indian Traditional Knowledge as Intellectual Property. International Journal of Scientific Research.(4; 3. 41-42) ISSN: 2277-8179


18.Sarkar, Suvrashis (2015). Originality and its exploitation in social media –with emphasis on infringement of intellectual property rights in social media space. Journal of Emerging Technologies and Innovative Research. Volume 2, issue 7. ISSN: 2349-5162


19.Sarkar, Suvrashis (2015). Attitude of Indian consumers towards purchase of counterfeit home appliances –with emphasis on their understanding of negative effect of IPR infringements on economy. South Asian Journal of Multidisciplinary Studies. Volume 2, issue 3. ISSN: 2349-7858


20.Sarkar, Suvrashis (2015). IPR is a vital strategic management requirement in Brand Architecture for creating superior brands. European Academic Research. Volume III, Issue 6. ISSN: 2286-4822


21.Sarkar, Suvrashis.; D’Silva, S (2015) Intellectual Property Right patronage for Brand Architecture can build the House of Brands and augment loyal customers. SIBAR CONCLAVE –A Journal of Management. Sinhagad Institute of Business Administration & Research. Pune. Vol III 2015. ISSN: 2347-4173


22.Sarkar, Suvrashis; D’Silva, S (2016) Management of Intellectual Property Right is a critical strategic marketing requirement for igniting innovation and revolutionizing businesses. JBIMS Spectrum. University of Mumbai. Volume IV. Issue 1. ISSN: 2320-7272


23.Sarkar, Suvrashis (2016). History and Evolution of Trademarks in India. Indian Journal of Applied Research. Volume : 6 Issue : 11 (735-736) ISSN: 2249-555X


24.Sarkar, Suvrashis (2016). History and Evolution of Patents in India. International Journal of Scientific Research. (5;11) ISSN: 2277-8179


25.Sarkar, Suvrashis (2016) History and Evolution of Industrial Designs in India. Global Research Analysis. (Volume 5;11) ISSN: 2277-8160


26.Sarkar, Suvrashis (2016) History and Evolution of Copyright in India. Paripex -Indian Journal of Research. (Volume 5;11) ISSN: 2250-1991


27.Sarkar, Suvrashis (2017) History and Evolution of Geographical Indications in India. International Journal of Scientific Research. (6;1) ISSN: 2277-8179


28.Sarkar, Suvrashis; D’Silva, S (2017) Designs can disrupt business and transform markets – a critical analysis concerning competitive marketing advantage of companies. JBIMS Spectrum. University of Mumbai. Volume IV. Issue 1. ISSN: 2320-7272. Pages:242-259


29.Sarkar, Suvrashis (2017) Enforcement, Infringement and Protection of Intellectual Property Rights in India. Saudi Journal of Business and Management Studies (SJBMS) Dubai. Vol-3, Iss-2, Feb 2018: 197-204


30.Sarkar, Suvrashis (2018) A study of Counterfeit products marketing in India – The ill-face of Globalisation. JBIMS Spectrum. University of Mumbai. Volume VI. No:1. Jan-June 2018. ISSN: 2320-7272. Pages:001-013 *(Best Research Paper Award –March 2018)


Some of Dr. Suvrashis Sarkar's White papers are as below:





His work is available on Research Gate and Academia for online viewing and reference