Dr. Suvrashis Sarkar
the Marketing Professional
Marketing career of Dr. Suvrashis Sarkar
Dr. Suvrashis Sarkar is a Marketing professional with 18 years of Industry work experience having managed varied range of important responsibilities in organisations of international repute. His core competencies are Brand Management, Integrated Marketing Communication, Strategic Marketing, Product Management, Intellectual Property Management, Design thinking and Marketing Research. His technical skills are in managing Digital Marketing, Google Ad-words, Google Analytics, SEO, SEM, SMM, Statistical Data Analysis, Data Science, Business Intelligence, Predictive analytics, Artificial Intelligence and Machine Learning tools.
His career profile is as below:
Senior Manager -Marketing and Corporate Communication │ India
He has managed a National role for the portfolio of Brand Management, Marketing Communication, Marketing Research, Due Diligence studies for businesses like Sahara Qing City, Sahara Q-Shop retail, Q-FMCG, Q-Home Appliances, Sahara Edunguru -online education and Sahara Winds -e-commerce initiative. He has been instrumental in new businesses research, creating 5 key TV ad-campaigns and new corporate mascot. He managed a team of Communication personnel, several advertising agencies, media agencies, production houses, designers and choreographers for 360o ATL & BTL communication. He has managed SEO, SEM and SMM campaigns, managed several Indian celebrities for corporate advertising in an annual marketing budget of Rs. 200 Crores plus.
BMA MEDIA & ADVERTISING GROUP
Vice President –Marketing │ India
He managed a National Role for Profit centre management, Strategic planning, Brand management, Integrated Marketing Communication, Marketing Research, P&L management, with a team of 10 managers for separate functions to drive the business and create effective Marketing solutions for clientele from diverse industries.
BAJAJ ELECTRICALS LTD
Senior Marketing Manager │ India
He managed a National role in Consumer Durables business for Brand management, Product life-cycle management, Pricing, Marketing Research, Integrated Marketing communication and Quality Management Systems. Created several new products, ATL & BTL ad-campaign and worked to win major Marketing awards for the company from 2007-10. He contributed to grow the Fans business from Rs.180 Crores to Rs.450 Crores in 4 years. He contributed to create several new product categories of which Bajaj-Disney Fans for kids was the biggest success as a co-branded venture with Walt Disney Company. He played a key role in getting Quality Management certification for Head-Office functions of Marketing Management, Sales Management and Supply Chain Management. He was an integral part of CRM Automation function in the organisation working in collaboration with Oracle Corporation. He won the Chairman’s Award in 2008 for his commendable contribution in Marketing Management.
Assistant Manager –Marketing │ India and South East Asia
He managed India and South-East Asia markets for the role of International trading, Product Management, Strategic Marketing, P&L management of Inorganic Chemicals business. He grew the Soda-Ash business by 28% in South-East Asia. He worked in partnership with multi-billion-dollar companies like Tata Chemicals, Unilever and Asahi Glass to grow Inorganic Chemicals business.
Assistant Manager –Sales │ Mumbai
His responsibilities were Sales Management and Business Development, P&L management in Mumbai market with a team of 5 Sales Executives.
HINDUSTAN UNILEVER LTD
Territory Sales In-charge │ Mumbai
His responsibilities were Sales Management, market evaluation and expansion, Retail trade Management, Logistics and Sales promotion for Power Brands range of FMCG products in Chhattisgarh state and Mumbai City. He managed a team of 5 distributors, 8 salesmen and 12 retail-merchandisers. He contributed sales growth of 35% in Mumbai.
Apart from the responsibilities in the above organisations, Dr. Suvrashis Sarkar had served as Student Intern and Trainee in the beginning of his career at Dabur India Ltd, DHL World Wide Express and Hamilton Cycle Industries Ltd.