Dr. Suvrashis Sarkar is a Marketing professional with 21 years of total work experience having managed varied range of important responsibilities in organisations of international repute. His core competencies are Brand Management, Integrated Marketing Communication, Strategic Marketing, Product Management, Intellectual Property Management, Design thinking and Marketing Research. His technical skills are in managing Digital Marketing, Google Ad-words, Google Analytics, SEO, SEM, SMM, Statistical Data Analysis, Data Science, Business Intelligence, Predictive analytics, Artificial Intelligence and Machine Learning tools.

His career profile is as below:

Dr. Suvrashis Sarkar has 04 years of Academic teaching experience after PhD since 2019, as below:

M.E.T. INSTITUTE OF PGDM  

Associate Professor of Marketing Management, Design Thinking and Strategy (Since November 2021)

He is working as an Associate Professor of Marketing, Design Thinking and Strategy and is also the H.O.D. of Marketing Management, he teaches Marketing Management, Product and Brand Management, Strategic Marketing and Design Thinking, He mentors students on Research, Strategy, Leadership, Entrepreneurship. He is the Founder President of the M.E.T. PGDM Marketing Club, MET PGDM Nature Club, he supervises Social-media communication and is also the Convenor and IPR in-charge of the Institution’s Innovation Council at M.E.T. Institute of PGDM.

JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES

S. S. Nadkarni Memorial Research Fellow & Faculty of Marketing   (Jul 2019 to Jul 2021)

He was working as the S.S. Nadkarni Memorial Research Fellow from July 2019 to July 2021 for his sponsored Post-Doctoral Research fellowship work after his PhD from the same institute under University of Mumbai. Along with his Research work, he used to teach Marketing Management. His additional responsibilities were as Research Mentor of MBA students, as a co-ordinator for Management Development and Leadership training programmes for Business Executives from the Industry. Subjects that he has taught and still teaches at JBIMS are: Marketing Management, Sales Management, Services Marketing, Digital Business, Information Technology for Management, Marketing Application and Practices.

Dr. Suvrashis Sarkar has 17 plus years of Corporate work experience after MBA since 2002 to 2019, as below:

SAHARA INDIA

Senior Manager -Marketing and Corporate Communication │ India 

He has managed a National role for the portfolio of Brand Management, Marketing Communication, Marketing Research, Due Diligence studies for businesses like Sahara Qing City, Sahara Q-Shop retail, Q-FMCG, Q-Home Appliances, Sahara Edunguru -online education and Sahara Winds -e-commerce initiative. He has been instrumental in new businesses research, creating 5 key TV ad-campaigns and new corporate mascot. He managed a team of Communication personnel, several advertising agencies, media agencies, production houses, designers and choreographers for 360o ATL & BTL communication. He has managed SEO, SEM and SMM campaigns, managed several Indian celebrities for corporate advertising in an annual marketing budget of Rs. 200 Crores plus.

BMA MEDIA & ADVERTISING GROUP

Vice President –Marketing │ India 

He managed a National Role for Profit centre management, Strategic planning, Brand management, Integrated Marketing Communication, Marketing Research, P&L management,  with a team of 10 managers for separate functions to drive the business and create effective Marketing solutions for clientele from diverse industries.

BAJAJ ELECTRICALS LTD

Senior Marketing Manager │ India 

He managed a National role in Consumer Durables business for Brand management, Product life-cycle management, Pricing, Marketing Research, Integrated Marketing communication and Quality Management Systems. Created several new products, ATL & BTL ad-campaign and worked to win major Marketing awards for the company from 2007-10. He contributed to grow the Fans business from Rs.180 Crores to Rs.450 Crores in 4 years. He contributed to create several new product categories of which Bajaj-Disney Fans for kids was the biggest success as a co-branded venture with Walt Disney Company. He played a key role in getting Quality Management certification for Head-Office functions of Marketing Management, Sales Management and Supply Chain Management. He was an integral part of CRM Automation function in the organisation working in collaboration with Oracle Corporation. He won the Chairman’s Award in 2008 for his commendable contribution in Marketing Management.

SOJITZ CORPORATION

Assistant Manager –Marketing │ India and South East Asia 

He managed India and South-East Asia markets for the role of International trading, Product Management, Strategic Marketing, P&L management of Inorganic Chemicals business. He grew the Soda-Ash business by 28% in South-East Asia. He worked in partnership with multi-billion-dollar companies like Tata Chemicals, Unilever and Asahi Glass to grow Inorganic Chemicals business.

AMADEUS INDIA   

Assistant Manager –Sales │ Mumbai 

His responsibilities were Sales Management and Business Development, P&L management in Mumbai market with a team of 5 Sales Executives.

HINDUSTAN UNILEVER LTD

Territory Sales In-charge │ Mumbai 

His responsibilities were Sales Management, market evaluation and expansion, Retail trade Management, Logistics and Sales promotion for Power Brands range of FMCG products in Chhattisgarh state and Mumbai City. He managed a team of 5 distributors, 8 salesmen and 12 retail-merchandisers. He contributed sales growth of 35% in Mumbai.

Apart from the responsibilities in the above organisations, Dr. Suvrashis Sarkar had served as Student Intern and Trainee in the beginning of his career at Dabur India Ltd, DHL World Wide Express and Hamilton Cycle Industries Ltd.